Being a business owner, you already know how crucial it is for your brand to have an active social media presence. And perhaps, no online marketing strategy is complete without Instagram.
With 1 billion active monthly users and 200 million users visiting at least one business profile, Instagram is an excellent place to establish your business’s identity. You can’t ignore this stat to shape your next marketing plan.
Here, we are listing some tips that will steer you in the right direction to make the best use of this platform for your business-
Switch to The Business Account to Promote Your Brand On Instagram
To ace your marketing campaign on Instagram, first, you need to switch to the business profile. Here are two of the most significant reasons why operating a business account is beneficial for your brand:
You Get Access to Instagram Insights
Instagram provides little access to the analytics and performance statistics to the average users. Since it used to be a problem for the businesses, they created Instagram insights for the power users.
It provides you with detailed demographics of your real insta followers profile views, website clicks, email clicks, etc.
You Can Add Links to The Instagram Stories
One annoying thing about Instagram is that you can’t use clickable links. If you are operating a personal profile, the only link you can add is the one in your profile. But, Instagram provides the ability to add URL in your story, if you are using a business account.
However, this feature isn’t available to all the businesses. You need to have a business account with 10k followers to leverage the benefit of this feature. To get started, you can buy real Instagram followers from authentic service providers.
Create an Impressive Profile
Your Instagram bio needs to make a lasting impression! In just 150 characters, it should convey your personality, brand, and tell the audience what they’ll bother.
The good thing is Instagram provides you some fields to fill in the profile that will showcase what your brand is all about. It includes:
- Your name and username (30 characters for each).
- A clickable URL which you can change whenever needed.
- Business category to tell people what you are all about.
- Your contact information.
- Call-to-action buttons to give users a way to interact with you.
Post Visually Compelling Content
As Instagram is a visual platform, your posts need to look great. Further, great photos aren’t going to benefit you if they don’t tell a story that gets your viewers excited. Here are some of the ideas to post great content:
- Post behind-the-scene pictures.
- User-generated content, which is authentic and interesting, is great stuff to post.
- Try instructional posts such as teaching the viewers to achieve a goal.
- You can also post relevant videos.
- Your pictures should have consistent a consistent color scheme, feel, and look. You can download Lightroom Instagram Presets to achieve this kind of consistency.
Use Captions and Hashtags Wisely
The brand’s voice is as important as your brand’s look. Just like the visuals, it should also be consistent across all the posts.
As the audience tends to catch captions rather than reading them thoroughly, it is essential to convey all the information in the first two lines. So, the caption should be relevant, compelling, informative, and entertaining.
Likewise, hashtags are key to boost visibility. Here are some ways to use hashtags wisely:
- Avoid using more than five to none hashtags in one insta post. Using more tags not only looks like hashtag stuffing but may also turn the followers off.
- Make sure that the hashtag is specific to your niche.
- Don’t encourage ‘follow’ or ‘like’ swapping, such as #like4like or #followme.
Use Instagram Ads to Boost Your Audience
According to statistics, 96% of US marketers are using Instagram story ads to ace their business and plan to continue the same process. Using these ads, you can target the audience based on their:
- Interests and behaviors
- Age, gender, language
This strategy will help you to increase the followers or even the conversion rates. To add more visibility and credibility to your profile, buy Instagram followers instantly from reliable websites.
Don’t Neglect Story Highlights to Boost Your Bio
‘Stories highlight covers’ are a bonus component for your Instagram bio. It allows you to create albums to preserve your top stories so that they don’t disappear after 24 hours. These highlight albums appear just under your bio.
If used effectively, it adds value to your bio, allowing the followers to load more information about your business. For example, Rocky Mountain Soap Company uses this feature to share its core values.
Refine Your Marketing Strategy with Analytics
Even if you are already good at Instagram marketing, there is always an opportunity to get better. The best way to improve the results is to study all the information available at the Instagram insights.
Publish valuable posts; make alterations wherever needed; engage the audience, and measure the progress.
These are just a handful of the marketing strategies every business owner should know. Try any one of these and let us know which one resonates best with your Instagram marketing tactic!