The best sports clubs are those which have made a difference in their communities, and one of the best methods of making a difference is by increasing your membership. Once you are able to reach out to more people, then more individuals will benefit from being a part of your sports club – whether they are players or members, staff, coaches, or fans. But the only way you can widen your reach is by creating an effective marketing plan. You need to find ways to promote your sports club and gain new members. So how can you do this properly? Here are the most effective ways you can get more sports club members.
- Offer great incentives
One thing you can do is offer some great incentives. If you want to recruit new members, you have to make a showcase of whatever it is your club can offer. For example, you can offer free training sessions and sports club days where individuals can be trained by your club’s coaches, and you can also offer gifts for those who join and become members. You can even offer existing members an incentive by giving them discounts from their membership fees if they refer a friend. While you can always make use of flyers, posters, and brochures to promote your sports club, there’s no better way to attract new members than by presenting some significant and tangible incentives.
- Focus on recruitment throughout the year
While a sports club season may only be for a few months a year, you shouldn’t lose focus on recruitment. In fact, your focus on recruitment should be throughout the entire year. Many sports clubs only concentrate on recruitment when the season is scheduled to begin, but this isn’t a good approach since you only have a narrow window of opportunity to introduce your sports club to new members. Many people will need time to think about whether or not they want to join your sports club, so if you focus on convincing them through the year, then you will have a more successful recruitment campaign. Here’s another reason why the ‘starting season’ recruitment approach doesn’t really work: your staff and coaches and trainers will be busy during the start of the season, so they won’t have much time to recruit others to your sports club, either. And if you want to keep proper tabs on your membership status and how your campaign is working, you should make use of the right software as well, such as the club membership software available from https://www.coacha.co.uk/en-us.
- Host events and parties
There is another surefire way to get more people interested in your sports club and convince them to join: host events and parties. Everyone loves a barbecue, so why not host a barbecue night? When you host events and parties where members are allowed to bring other individuals who aren’t members, this is a brilliant way to spread the word about your sports club. And with these events and parties, others can get to know your club players and staff and interact with them in a casual, carefree environment. If you host an event or party and you charge a small fee, this can also be a good way to earn additional money.